Are You Ready for an Electrifying College Football Season?
Did you know that college football is synonymous with snacking? According to recent statistics, 57% of U.S. adults identify themselves as avid or casual college football fans, and the viewership is growing. In fact, in 2022, ABC, ESPN, and ESPN2 averaged a combined 2.1 million viewers – up 7% from the previous year and the most-watched regular season since 2017! ESPN alone averaged a whopping 2.2 million viewers, marking a double-digit increase from previous seasons1,2.
When it comes to snacks, chips and crackers are the MVPs of game day snacking. An impressive 92% of college football fans can't resist the allure of chips, while 75% love to crunch on crackers while watching the game3. So why not offer the brands that your shoppers are craving the most?
Consider stocking up on favorites like Kellogg's Cheez-It®, the #1 cracker brand with a whopping $1.4 billion in sales. With its irresistible cheesy goodness, Cheez-It® is a fan-favorite that will fly off your shelves. And don't forget about Pringles®, the #1 salty snack brand on social media. With their iconic shape and delicious flavors, Pringles® are a must-have for any game day spread6.
Fill out the form below to receive more information. RBG will place the order on your behalf with your wholesaler. If we are unable to place your order, you will be notified by an RBG representative.
Sources:
1.Morning Consult, National Tracking Poll, April 2023
2.ESPN, Dec 2022 3
3.Numerator, Shopper Metrics College Football Fan Shoppers | College Football Season, 9.01-10.31, 2021
4.Nielsen C-Store 52 Weeks ending 7/16/22
5.Nielsen Total US Conv, Calendar Year 2022, Total xAOC L52W w/e 5.6.23
6.Fanpagelist.com