08 Kelloggs Core Brands_Main (1)

Don't miss out on this snacking sensation! 

❗ Pringles®: The Champion of Growth ❗

  • Pringles® have experienced incredible success, growing their market share for four consecutive years, making them the undeniable choice for snack enthusiasts.
  • With a mind-blowing 70.5% growth over the past four years, Pringles® reigns supreme as a snacking sensation.
  • As the #1 Salty Warehouse brand and a $1B brand in Total xAOC, Pringles® are a proven winner that customers crave.


🔥 Pop-Tarts®: The Masters of Popularity 🔥

  • Pop-Tarts® owns the Toaster Pastry category with a staggering 96.0% share, making them the go-to choice for a quick, delicious breakfast or anytime snack.
  • Witness the magic of +23.8% growth in 2022, with units shooting up by +5.4%, proving that customers can't get enough of that Pop-Tart goodness.
  • As the #1 fastest turning brand, with incredible brand penetration and repeat rates, Pop-Tarts® secures its spot as the ultimate snack of choice.

💪 RXBAR®: Powering Healthy Lifestyles 💪

  • RXBAR® is on a mission to outpace key competitors, and the numbers speak for themselves. YTD, RXBAR® saw a remarkable +15% growth in dollar sales and a solid 10% uptick in unit sales.
  • With RXBAR® A.M. driving an additional 9-points of growth in the Healthy Lifestyle Bars Segment, customers have found their perfect fuel in this powerhouse brand.


🌟 Rice Krispies Treats®: A Classic Favorite 🌟

  • We're excited to announce that Rice Krispies Treats® are back to full capacity, ensuring your customers can enjoy the #1 Treat Bar Brand at its delicious best.
  • The Rice Krispies Treats® family offers something for everyone, with the Big Bar Original leading the pack as the #1 bar, raking in over $25MM in annual sales.
  • Rice Krispies Treats® Dunk'd continues to impress, growing units each year since launch and satisfying customers' craving for crispy, marshmallow-filled goodness.


🧀 Cheez-It®: The Definition of Cracker Domination 🧀

  • When it comes to the Cracker Category, Cheez-It® reigns supreme with a remarkable 47.2% share, making it a must-have for all snack aisles.
  • Cheez-It® experienced jaw-dropping growth of 65.6% over the past four years, cementing its place as the go-to choice for cheesy satisfaction.
  • As a $1.4B brand in Total xAOC, Cheez-It® has become a household name that customers can't resist.

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